UX Research

Listening before designing.

From fan waitlists to forex trading floors, I research how people think, decide, and get stuck. Interviews, competitive analysis, and behavioral observation. Insights first, always.

2

studies

11+

interviews

3+

benchmarks

Evaluating the Fan Waitlist: A League Comparison for the Celtics

2024
Shipped

Uncovered friction patterns across 3 competitor waitlist experiences to help the Boston Celtics improve fan engagement and increase ticket conversions.

Methods

Competitive AnalysisHeuristic EvaluationUX BenchmarkingStakeholder Presentation
Sports Entertainment & TicketingUX ResearchEnterprise | B2C
MobileWeb

The Impact of AI on Foreign Exchange Traders at Work

2024
Shipped

Interviewed 8 foreign exchange traders to understand how AI fits into high-pressure, split-second decision-making. Insights surfaced 6 AI design recommendations to better align the Bentley Trading Room experience with how real traders actually work.

Methods

User InterviewsAffinity MappingThematic AnalysisJourney Mapping
Foreign Exchange & AIUX ResearchBentley Trading Room × MSHFID | B2B
MobileWeb