Every project is a chapter. Every user, a character worth designing for.
thematic analysis 💡 patterns & insights
research first 🔍 understand before designing
cross-functional 🤝 PM · Eng · Design
how might we... 💭 solve for the user?
MS Human Factors in
Information Design
Bentley University
Emily Nguyen
end-to-end product / ux designer
Designing research-driven digital experiences that turn complex workflows into intuitive, AI-enabled tools built with front-end feasibility in mind.
thematic analysis 💡 patterns & insights
research first 🔍 understand before designing
Every project is a chapter. Every user, a character worth designing for.
cross-functional 🤝 PM · Eng · Design
how might we... 💭 solve for the user?
MS Human Factors in
Information Design
Bentley University
chapter 1 - selected work
Problems I solved, not just screens I designed.
Each project shows the problem, the thinking, the decisions, and the estimated impact.
Lululemon
2024Reduced onboarding time and achieved 100% product knowledge retention by designing an AI-powered training tutor.
Reshape
2025Increased 30-day retention and reduced churn by redesigning the engagement workflow with streak and celebration mechanics.
Ikigai x Delta Children
2024Reduced supply chain risk and accelerated executive decision-making by designing a transparent AI forecasting system.
AfrECC
2024Increased donations by 20% and improved access to critical cancer resources by redesigning a mobile-first information architecture.
chapter 2 - about
my daily stack
Where I've been building.
UX Designer Intern
Redesigned engagement workflows with streak mechanics and celebration moments to reduce churn in a B2C SaaS app.
🔁 Increased 30-day retentionUI/UX Designer
Designed an AI-powered internal training tutor for retail onboarding, achieving full product knowledge retention.
🤖 100% knowledge retentionUX Designer
Built a transparent AI demand-forecasting dashboard that reduced supply chain risk and sped up executive decisions.
📊 Accelerated exec decisionsUI/UX Designer
Redesigned the mobile-first information architecture of a global nonprofit, boosting donations by 20%.
💜 +20% donation increasechapter 3 - say hello
Let's work
together.
Open to full-time roles and freelance projects. If you liked what you saw or just want to talk design, I'd love to hear from you.
deep in design mode 🎨
me in presentation mode
at a UX conference ✨
that's me! 👋