Every project is a chapter. Every user, a character worth designing for.
thematic analysis 💡 patterns & insights
research first 🔍 understand before designing
cross-functional 🤝 PM · Eng · Design
how might we... 💭 solve for the user?
MS Human Factors in
Information Design
Bentley University
Emily Nguyen
End-to-End Product, UI/UX Designer / Researcher
Designing thoughtful digital products for health, habits, and high-stakes decisions.
thematic analysis 💡 patterns & insights
research first 🔍 understand before designing
Every project is a chapter. Every user, a character worth designing for.
cross-functional 🤝 PM · Eng · Design
how might we... 💭 solve for the user?
MS Human Factors in
Information Design
Bentley University
chapter 1 — selected work
Using user research, prototyping, and systems thinking to make complex workflows easier to understand and act on.
Each project shows the problem, the thinking, the decisions, and the estimated impact.
Lululemon
2024Reduced onboarding time and achieved 100% product knowledge retention by designing an AI-powered training tutor.
Reshape
2026Increased 30-day retention and reduced churn by redesigning the engagement workflow with streak and celebration mechanics.
AfrECC
2024Increased donations by 20% and improved access to critical cancer resources by redesigning a mobile-first information architecture.
Connecting Mothers Initiative
2026Designed a mobile-first recall-awareness flow to help parents scan safety information, assess relevance, and take clear next steps.
Telehealth Care Platform
2026A telehealth platform concept focused on simplifying care discovery, appointment booking, intake workflows, and patient-provider communication across a complex healthcare journey.
Ikigai x Delta Children
2024Reduced supply chain risk and accelerated executive decision-making by designing a transparent AI forecasting system.
Selected Visual & Front-End Work
Juimy
2024Full brand identity for a fruit juice startup, logo system, color palette, typography, and packaging design that communicates freshness and playful energy.
Safe Haven
2024A resource website built with HTML, CSS, and JavaScript to help women in vulnerable situations in Seattle access essential safety and support resources.
Major Compass
2024A student-facing web platform built with React, Firebase, HTML, CSS, and JavaScript to help students explore and choose college majors through a major-matcher quiz and searchable major categories.
chapter 2 — how i work
AI in my workflow
I use AI to move faster across research, ideation, prototyping, and handoff, while keeping the work grounded in user needs and my own design judgment.
Group notes, spot patterns, and think through better follow-up questions.
Explore alternative flows, edge cases, and interaction directions faster.
Use AI tools and front-end thinking to build or troubleshoot when speed matters.
Refine UX copy, organize specs, and preserve context across iterations.
chapter 3 — about
my daily stack
Where I've been building.
UX Designer Intern
Redesigned engagement workflows with streak mechanics and celebration moments to reduce churn in a B2C SaaS app.
🔁 Increased 30-day retentionUI/UX Designer
Designed an AI-powered internal training tutor for retail onboarding, achieving full product knowledge retention.
🤖 100% knowledge retentionUX Designer
Built a transparent AI demand-forecasting dashboard that reduced supply chain risk and sped up executive decisions.
📊 Accelerated exec decisionsUI/UX Designer
Redesigned the mobile-first information architecture of a global nonprofit, boosting donations by 20%.
💜 +20% donation increasechapter 4 — say hello
Let's work
together.
Open to full-time roles and freelance projects. If you liked what you saw or just want to talk design, I'd love to hear from you.
GHC 2025 ✨
deep in design mode 🎨
me at a UX conference 🎤
that's me! 👋