Reshape
Conducted a competitive analysis for the Boston Celtics to uncover best practices, improve fan engagement, and increase waitlist conversion rates.
As the Product Designer, I focused on boosting user motivation and consistency. I designed key celebration features to reward users for hitting milestones. To further encourage daily engagement, I also implemented a Streak Freeze feature to protect users' progress and keep them motivated.
Reshape is an AI-powered fitness and nutrition app that simplifies the entire health journey. It provides personalized workouts by syncing with other health apps and offers effortless photo and voice meal logging. Beyond simple tracking, it builds motivation through daily streaks and fosters community with a competitive leaderboard.
Check out the prototype here
