Celtics

I served as a UX Researcher, responsible for planning and executing a competitive usability study to help the Boston Celtics enhance fan engagement and increase ticket waitlist conversions.

I conducted 3 moderated remote testing and analyzed fan interactions with the Atlanta Dream, Montreal Canadiens, and Orlando Magic waitlist experiences. Using thematic analysis, I identified friction points such as unclear terminology and lack of communication, then translated insights into actionable recommendations to improve trust, clarity, and conversion rates.

Skills gained: Competitive Analysis / Moderated Usability Testing / Thematic Analysis / Insight Synthesis / Stakeholder Presentation