Ba Vi Tourist Portal
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Celebration experiences that highlights user achievements, track progress, and encourages consistency with streaks and streak freeze.
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Preview 👀
TL;DR 🧾
Background
The greatest challenge in digital fitness isn't a user's lack of motivation, but an app's failure to sustain it through a rewarding experience.
Many of us have been there: a sudden burst of motivation to get fit, downloading a new app with high hopes. But then comes the tedious task of logging every single calorie, following a workout plan that doesn't quite fit our real life, and feeling like we're just another number in a system. Before we know it, that initial excitement fades, and the app goes unused.
Context
Reshape, an app with an ambitious vision to break this frustrating cycle through accessible, AI-powered coaching.
This is the exact cycle Reshape was created to break. The app's objective is to help people around the world lose fat, get stronger, and build sustainable fitness habits through an AI-powered, multi-modal coaching platform (voice, image, text). Reshape aims to deliver the effectiveness of a personal trainer at a fraction of the cost, available 24/7.
Problem
The biggest challenge in digital fitness isn't a user's lack of motivation, but an app's failure to sustain it through a rewarding experience.
Many of us have been there: a sudden burst of motivation to get fit, downloading a new app with high hopes. But that excitement fades when tedious logging and generic plans, a result of poor personalization and accountability, cause users to quit before they can build a lasting habit.
Solution
To guide our design process, we framed our challenge with these "How Might We" questions:
User Engagement
How might we integrate a reward system to provide a clear and visually motivating summary of a user's daily progress?
User Retention
How might we use hyper-personalized AI workout plans to build long-term habits and keep users invested in their fitness journey?
Research 🔍
Qualitative and Quantitative Interviews
Competitive Analysis
Learning from Reshape's competitors, what's their strengths and weaknesses
Purpose
To position Reshape to break the frustrating cycle of user drop-off in a crowded market, my teammates and I conducted a competitive analysis. Our goal was to understand why existing products fail to sustain motivation and to define a unique strategy for Reshape that would provide a truly rewarding experience and help users build lasting, sustainable habits.
I chose direct competitors that offer similar all-in-one services for meal tracking, fitness, and habit formation. These are the apps we are directly competing with for the same user base.
Oura, Whoop, & Fitbit: These were chosen to set a standard for the data visualization. Their ability to make complex health data simple and actionable is key to creating a rewarding and non-tedious user experience.
Flo: Selected as a benchmark for beautiful and supportive user interface design.